A gentle space where children and young adults are guided to explore, express, and understand their emotions—one color, one feeling, one story at a time.

Some projects begin with a logo request. Others begin with a conversation—thoughtful, open, and full of meaning. That’s how Inner Palette Studio began.

Shelbie, a counselor and the founder of Inner Palette, approached me with a clear yet tender vision: to create a welcoming space for children, teens, and young adults to explore their emotions, build self-awareness, and grow through counseling and creative expression. Her work is deeply rooted in compassion, playfulness, and trust. She brings a calm, grounding presence into every session, making young people feel safe, seen, and supported.

The brand identity needed to reflect all of that—not just what she does, but how she does it. It had to carry her warmth and presence, the playfulness of creative tools, and the gentle structure of therapeutic work. It needed to feel age-appropriate but not childish, professional but not clinical, and above all, human.

From the very beginning, we focused on crafting a visual and verbal identity that felt like an extension of Shelbie herself. The name Inner Palette speaks to the emotional spectrum we all carry inside, and the therapeutic process of learning to understand and express it. We built a visual system grounded in soft textures, earthy colors, and organic shapes—creating a calm and imaginative space that resonates with both kids and their caregivers.

This is more than a brand—it’s a space where growth is nurtured gently, where creativity becomes a tool for healing, and where every feeling has a place.