Setting an event design atelier apart through novelty and refinement.

Esedra is an Event Atelier founded by Giorgia Masier, nestled among the rolling hills of Prosecco. With a background in architectural design and a natural inclination toward art, Giorgia seamlessly combined these two skills in event planning.

The challenge was multifaceted—strategic, tactical, and communicative. The goal was to differentiate Esedra by leveraging its existing strengths. We refined the services, introducing an innovation that was nearly absent in the wedding planning industry and difficult to replicate. We streamlined and adapted certain existing processes to fit new circumstances. We crystallized the core values on which to build and shape interactions with the target audience.

With a well-defined concept, we achieved a visual and verbal communication style that is both clear and poetic.